Meet Abbie - Creator of Fated Pages

Today, we’re shining the spotlight on Abbie, the creative mastermind behind Fated Pages, a business that brings your favorite romance books to life through stunning special editions and curated book merchandise.

About Your Business

Can you tell us a little about your business and what inspired you to start it?

Fated Pages makes beautiful special editions of your favourite romance books and book merchandise. I was inspired to start my business when I noticed how inaccessible special edition books are in Australia and how expensive they are to purchase from International book box businesses. Launching a book box has also always been a dream of mine and I’m still pinching myself that I get to work with so many amazing authors, artists and other small businesses!

What do you enjoy most about running your business?

I love interacting with the online book community and seeing my amazing customers share their excitement for our products! It makes my day.

The Design Process

How did you discover Design Pixie?

I previously discovered Design Pixie years ago through Etsy while trying to find some gorgeous social media templates.

What specific products of ours have you used for your business branding?

I’ve used Design Pixie’s Shopify, Etsy and Instagram templates to help me market my business!

What was your experience like using the templates?

I find their templates super easy to customise. I just use my existing brand colours, logos and fonts to customise the templates to fit my business needs and they’re ready to go within minutes!

Was there a particular feature of the designs that you loved the most?

My favourite feature is the attention to detail in their templates. Whether it’s the fonts, the cute little icons, or the aesthetic colours - you can easily customise or use any of these extra details however you’d like!

Impact on Your Business

How have the products you purchased from us impacted your business?

My recent purchase of Design Pixie’s Instagram templates has made it so much easier and quicker for me to market my business. Whether I’m having a sale or sharing a new collection, their templates make it simple for me to spread the word to my customers so I can focus on other parts of my business.

Have you received any feedback from customers/friends/family about your new branding?

Yes! My mum (or momager lol), who is the biggest fan of my business, always loves my social media posts and I’ve often had customers ask me how I make my social media posts and say how much they love the look of my website.

In what ways do you feel the design now better reflects your brand?

I think the designs being modern and trendy makes my branding feels fresh and recognisable to my customers.

Advice for Others

Do you have any tips for fellow small business owners who are looking to improve their branding?

I think customisable templates are perfect for small business owners, especially for those who may not have a big enough budget to afford personalised branding. I would also recommend setting up a bit of a “branding suite” to get you started (things like a branding colour palette, logo, alt logos, icons) that you can use repeatedly across all marketing!

How important do you think design is in growing a small business?

It’s so important! Design can help your business stand out from the competition and help your customers recognise your brand instantly.

Would you recommend Design Pixie products to other entrepreneurs?

Absolutely! Design Pixie’s products can elevate your branding and their customisable templates ease the stress of marketing your business.