About Your Business
Can you tell us all about your business and what inspired you to start it?
Hello I’m Jen from Scotland and the owner of Indy Bee Crafts. I specialise in custom and bespoke wedding stationery that tells my customers unique love story. I started the business during my maternity leave from my microbiology job. Faced with the challenge of finding suitable childcare and not wanting to leave my little one, I saw an opportunity to pursue my long-held dream of starting a wedding stationery business. This life change provided the perfect push to turn my passion into a reality
What do you enjoy most about running your business?
I absolutely love the interaction with my customers and hearing all about their story and about their dream wedding they are planning. It is such a fun and uplifting time in their lives and it’s so special to be a part of that. Also the creative freedom I have is incredible. I get to create new things everyday and it is so rewarding to get amazing feedback.
What do you think is the most challenging part of running a business?
The biggest challenge is balancing all aspects of the business while maintaining a healthy work-life balance, especially as a mother. It's intense juggling the roles of a small business owner and a parent. I'm actively working on establishing boundaries between work and personal life, which has been helpful. Building the business alongside raising children has been a gradual process, but it's also been one of the most rewarding experiences of my life. I take great pride in being present for my children every step of the way while pursuing my dreams, and I hope this journey inspires them to follow their passions as well.
The Design Process
How did you discover Design Pixie (previously Blog Pixie)?
I was on a browsing on a website and absolutely loved the layout and design, when I scrolled I noticed that it said ‘Made by Blog Pixie’. I immediately clicked on your website and fell in love!
What specific products of ours have you used for your business branding?
I've invested in the entire 'Little Cottage' collection, which perfectly aligns with my wedding stationery design aesthetic and brand. This includes the Shopify theme and all the social content, which has streamlined the process of maintaining a cohesive and professional brand image (looks super cute too!)
What was your experience like using the templates?
The templates have been so easy to work with and very helpful to have the guide download too for the shopify set up. Everything is walked through step by step.
The Canva templates are also very easy to use and edit to suit my business. It’s been such a time saver and allows me to focus on other aspects of business.
Impact on Your Business
How have the new products you purchased from us impacted your business or brand visibility?
The Design Pixie products have had a huge impact on my business, significantly enhancing the professional look and consistency of my brand across all platforms (social media, Shopify, Etsy and my printed marketing materials, package etc). The cohesive design elements have not only improved my brand's visibility but have also contributed to increased recognition of Indy Bee Crafts online and at in-person events.
One of the most notable effects is that I've become more recognisable by my unique style of wedding stationery and branding. Potential clients can now easily identify my work and associate it with the high-quality, bespoke designs that Indy Bee Crafts offers. This recognition has led to more inquiries and collaborations.
Have you received any feedback from customers/friends/family about your new branding?
The feedback on the new branding has been overwhelmingly positive. Customers have commented on the professional look of my website and social media. Friends and family have noted how well the branding reflects my personality and the vibe of Indy Bee Crafts.
In what ways do you feel the design now better reflects your brand?
The 'Little Cottage' collection has perfectly captured the delicate and personalised feel of my business and wedding stationery. It showcases the handcrafted, bespoke nature of my products while maintaining a professional and cohesive look across all platforms. It has strengthened my brand identity and better represents the unique, heartfelt approach I take with each client's stationery.
Advice for Others
Do you have any tips for fellow small business owners who are looking to improve their branding?
My advice would be to invest time in understanding your brand's core values and aesthetic. It’s also best to invest in high quality products which are easy to use and come highly rated or work one on one with a designer. It really is one of the best investments I have made in my business.
How important do you think design is in growing a small business?
Design plays a crucial role in growing a small business. It's often the first impression potential customers have of your brand, and a cohesive, professional design can significantly impact their perception and trust. Good design can set you apart from competitors and help communicate your brand's values and quality.
Would you recommend Design Pixie products to other entrepreneurs?
Absolutely! Design Pixie products have been a game-changer for me. Vanessa offers professional-quality designs that are easy to customise, saving time and ensuring a cohesive brand image across all platforms. For business owners looking to elevate their brand without the cost of custom design work, Design Pixie is an excellent solution.
Final Words
What’s next for your business? Are you planning any new products?
Looking ahead, I aim to further establish Indy Bee Crafts as a trusted expert in bespoke wedding stationery. I'm focusing on creating more custom pieces that tell each couple's unique story. I'm also excited about collaborating more within the wedding industry, participating in styled shoots, and contributing to industry events. My goal is to combine creativity, collaboration, and exceptional client service to build a thriving business that brings joy to clients and inspires others.
Where can everyone check out your work?
You can find my work on my website at Indy Bee Crafts. I am also active on social media platforms, particularly Instagram and Pinterest, where I showcase my latest designs and share inspiration for couples planning their weddings.
VISIT INDY BEE CRAFTS
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